Archive for the ‘Media’ Category

More often than not we’ve become so apathetic when it comes to billboard advertising that companies need an edge in order to be successful. Advertising billboards are everywhere. On top of prominent buildings, close to busy road intersections, along freeways, on buses, trains – just about everywhere you can imagine where it most probably will be vying for your attention. In the good old days, billboard advertising was – and probably to a certain extent still is – one of the most cost effective solutions to promote your message regarding products and services, strategically placed in a position to reach many potential buyers. However, acquiring spaces in billboard advertising are becoming increasingly difficult as well as becoming pricey due to various escalating costs and legal ramifications. With the advent of electronic digital billboards, studies suggest that digital billboard advertising is at least six times more effective than traditional static billboards Read More

In a controversial move Conan O’Brien decided to buy Mashable for a suspicious amount. Approximately two weeks ago rumours were abound that CNN would acquire Mashable for an estimated $200 million, however it would seem that negotions lead to a deal breaker. According to Reuters: Reuters' blogger Felix Salmon said the deal could be announced as soon as Tuesday [March 13th, 2012], although another person familiar with the matter said it was not likely to be announced this week. Mashable covers and aggregates a wide range of news related to the fast-evolving social media and Internet sector covering companies ranging from start-ups to larger players including Facebook and Twitter. View this video from The Wall Street Journal covering the rumour: However in a new turn of events, Conan O'Brien decided to buy Mashable. According to O'Brien he was sick and tired of scanning the Internet looking for any news about Technology. He said the news currently published on Mashable is Read More