More often than not we’ve become so apathetic when it comes to billboard advertising that companies need an edge in order to be successful.
Advertising billboards are everywhere. On top of prominent buildings, close to busy road intersections, along freeways, on buses, trains – just about everywhere you can imagine where it most probably will be vying for your attention. In the good old days, billboard advertising was – and probably to a certain extent still is – one of the most cost effective solutions to promote your message regarding products and services, strategically placed in a position to reach many potential buyers.
However, acquiring spaces in billboard advertising are becoming increasingly difficult as well as becoming pricey due to various escalating costs and legal ramifications. With the advent of electronic digital billboards, studies suggest that digital billboard advertising is at least six times more effective than traditional static billboards Read More